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(2024 Update) Gerber Baby Contest: How to Enter, Deadline, and Free Alerts

Each year since 2010, Gerber has been looking for a new, cute healthy baby to represent the face of Gerber. Can your child win the next Gerber baby contest?

You're about to learn:

The Gerber baby contest is the biggest free baby photo contest in the nation, with hundreds of thousands of entries every year. It also gets huge media coverage — meaning, if your baby wins then your child will be famous for a while.

We know you want to win and want the details on the Gerber baby contest.

Let's get started.

When Does the Gerber Baby Contest Start?

Gerber has officially announced the commencement of the highly anticipated 2024 Gerber Baby Contest.

The Entry Period for this renowned competition is scheduled to commence at 9:00 AM EDT on Tuesday, April 30, 2024, and will conclude at 11:59 PM EDT on Friday, May 24, 2024, referred to as the "Entry Period."

In an intriguing development, this year's contest brings an exciting twist for parents eager to participate.

What are the Prizes?

When it comes to prizes, Gerber is very generous.

The prizes for the Gerber 2024 Photo Search Contest are pretty fantastic! Here's what you could win:

Grand Prize (1 Winner):

  • $25,000 USD check
  • A year’s supply of Gerber baby food (awarded as $2,000 in Gerber.com gift cards)
  • Wardrobe provided by Gerber Childrenswear (Approximate Retail Value "ARV" $500)
  • Ezpz Baby-Led Toothbrush, Sensory Tongue Depressors, Tiny Pops, Oral Development Tools, First Foods Set, Tiny Bowl Lid + $100 ezpzfun.com Gift Card (ARV $195)
  • UPPAbaby Lucy Vista V2, UPPAbaby Noa Remi Playard, and the winner's choice of UPPAbaby Jake Mesa V2 (infant seat) or UPPAbaby Jordan Knox (car seat) (total ARV $1,629.97 to $1,649.97)
  • Brooklinen Luxe Sateen Move-in Bundle & Super Plush Bundle (ARV $1,015)
  • Canon EOS R50 RF-S18-45mm F4.5-6.3 IS STM Lens Kit (ARV $799.99)
  • Motherhood.com Digital Gift Card - ($500)
  • Little Tikes prize pack featuring a new Cozy Coupe and other toys to grow with, customized based on winner's age and stage (ARV $500)

Plus, the Grand Prize Winner gets to be the 2024 Gerber Baby and has an honorary role on Gerber's Executive Committee as Chief Growing Officer for up to one year! This means you'll be tasting and reviewing new baby food products to help Gerber innovate and ensure top-notch quality.

'Inchstone' Moments Prizes (10 Winners): Each winner receives:

  • $500 Gerber.com Gift card
  • Apparel from Gerber Childrenswear (ARV $35)

Additionally, each Inchstone Moment winner gets a special Co-Sponsor prize associated with their Inchstone Moment, ranging from UPPAbaby strollers to spa treatments for parents.

These prizes are super cool and can make life with your little one even more fun and memorable!

You can learn more about that by checking out the past Gerber winners.

How to Enter the Contest?

First off, you need to check if you're eligible. Basically, you should be a parent or legal guardian of a little one between one day and four years old, and you've gotta be a resident of the U.S. or D.C., and at least eighteen. If that checks out, you're good to go!

Next, mark your calendar for April 30 to May 24, 2024. That's when you can snap a sweet picture of your kiddo and write a little story about your family. Keep it real and remember, no editing or filters allowed! Gerber wants to see your family as you are.

When you've got your adorable photo and heartwarming story ready, head over to photosearch.gerber.com. Fill out the entry form, upload your stuff, and hit submit. Oh, and remember, one entry per kiddo, and use a different email if you've got more than one cutie to enter.

If your entry catches the judges' eyes, you could win some awesome prizes, like cash, gift cards, and cool baby gear. Plus, the grand prize winner gets to be the 2024 Gerber Baby and join Gerber's team for a year! How cool is that?

Just make sure you read through all the rules on the website so you know what's what. And hey, good luck! Who knows, your little one could be the next Gerber star!

Remember to review the official rules for complete details before entering the contest.

The contest is completely FREE and no purchase is required.

Once submitted, you'll be in the Gerber baby contest for a chance to win $25,000.


A quick look at the Gerber baby contest rules. (Full 2024 Gerber Contest Rules)

  • Grand prize winner will be awarded a $25,000 cash prize in a form of a check. Winner will also have opportunity to be featured in Gerber ads, commercials and more.
  • Entry Limit: One entry per child. If you have more than one eligible child then you must enter a separate entry the each.
  • To participate and be illegible in this contest you must be at least 18 years of age, legal guardian of the child in the photos, and a legal resident of the 50 United States,  Washington D.C., or Puerto Rico.
  • To be qualified for the contest your child must between the age of 1 day to 48 months old.
  • Baby photos must be taken within the entry period.

Rules that can disqualified from contest.

Here are some things to be aware of that can disqualify you from the Gerber baby contest.

  • No nude pictures. Child must be clothed in at least a diaper.
  • Cannot pay professional photographer or others. You must take the photos yourself.
  • You cannot use any filtering, editing or retouch the photos.

No paid photos for Gerber baby contest

ALSO READ: Learn more about the Gerber Baby Contest Rules - FULL Details

Disqualified photos that entered the Gerber baby contest 2018.

We pulled the above images from Instagram with #gerberphotosearch2018. This is an example of disqualified photos that entered the Gerber baby contest.

What's Next?

What to do while you're waiting for the Gerber baby contest winner announcement?

The Gerber baby contest is an annually contest so it only happens once a year. Don't miss the deadline to submit your baby's photos!

Two things that we recommend you do while waiting for the next launch or update of the new Gerber Baby.

  1. Stay alert for the launch and updates.
  2. There's a contest that we recommend.

While we recommend you to stay alert for the Gerber contest updates, we don't recommend checking every day. That will get old after the third day and you may stop checking altogether, but don't worry we've got the solution for you!


We have been emailing thousands of subscribers each year to inform them of the next contest and updates, the service is completely free. Join the thousands today.

Signup by filling out the form below and hit that "JOIN" button.

Yes! I want to subscribe to the "Free Baby Stuff" newsletter and get notify about baby contests, especially the Gerber baby contest.

Gerber PHOTO SEARCH is an annual contest which runs only once a year, that's why we recommend another contest while you're waiting! Don't let those cute baby pictures go to waste.

Yes... go to waste.

The Gerber baby contest official rules stated for many years now, photos that are taken more than 30 days before submission are disqualified.

So if you have a cute baby picture that will be disqualified by the time Gerber launches their baby contest then we recommend entering a photo contest now.

Here is a cute baby contest that you can join now and they allow baby photos that are taken by paid professionals, while Gerber baby photo contests do not.

Submit a Photo

The Cute Kid contest is a monthly contest for kids and babies, with winners being announced each month.

There's a grand prize of $25,000* college fund for CuteKid of the year, plus modeling opportunities and the chance of being discovered by Disney, Huggies, Pampers, and Parents as past CuteKid entries have been.

This is an excellent opportunity to see how easy it is to enter an online baby photo contest. The Cute Kid contest is free for their "People Choice" category. Start from there!

Submit a Photo

Although the Gerber baby contest is the biggest and most popular baby contest around, we suggest that you take the time to learn as much as you can about other baby contests especially if you're dying to show your baby off!

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