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What is the GERBER PHOTO SEARCH and How You Can Enter?

In 2010, Gerber launched a baby photo contest called the Gerber Generation PHOTO SEARCH. It was originally inspired by the Gerber Baby—Ann Turner Cook.

Join the Cute Kid contest today.

The launch of the Gerber Generation Photo Search was a huge success. There were hundreds of thousands of entries making it the biggest baby photo contest around.

It was first Gerber baby contest ever since Cook won in 1928. And it's also the beginning of a new generation of Gerber babies.

In the last few years, this cute baby contest sponsored by Gerber® has became the most popular annual baby photo contest known as GERBER PHOTO SEARCH.

Each year it attracts hundreds of thousands parents and guardians of adorable babies to enter their baby's photos for a chance to win the huge cash prize and more.


Grand prize winners are usually awarded with $50,000 cash in a form of a check.

Baby winning cash prize.

Beside the cash prize, winners also get to be named the new "Gerber Baby" for that following year and opportunity to be featured in Gerber ads, tv commercials, and not to mentioned making headline all over the news.

With prizes like that:

No wonder the Gerber Photo Search is the most popular baby contest—each year attracting hundreds of thousands entries. Parents are rushing to find information on how their baby can become the next Gerber baby.

There's only one grand prize winner. So, it's not easy.


There are runners-up prizes also—which are vary from year-to-year, like the number of prizes available and what are the actual prizes.

We're not going to bored you with a long history of this Gerber baby contest. Recommended Reading: The Ultimate Guide to the Gerber Baby Contest.

Here's how you can enter the GERBER PHOTO SEARCH. Each year Gerber search for the new Gerber baby and each year contest rules can change quite a bit.

But in the last two years, Gerber has been utilizing Instagram.

How to Enter

It's so easy to enter the PHOTO SEARCH.

If you don't have an Instagram account then you'll need to signup for an Instagram. Once you've signed up or already have an account then make sure that your account is set to "public" and NOT "private".

Finally, upload photos of your baby to Instagram with the hashtag #GerberPhotoSearch2018 (was 2018), #GerberPhotoSearch2017 (was 2017), hopefully 2019 will be the same with #GerberPhotoSearch2019.

DON'T ENTER JUST YET! You have to wait until Gerber officially announced the contest launched. Gerber Photo Search entry only valid during the submission period.

Submit before or after will not be valid and disqualified.

It's always best to wait for the official Gerber baby contest rules each year. There could be changes as to how to enter the Photo Search. In the past Gerber has utilized Instagram, gerber.com, eprize.com and even Facebook as an entry method.


When Contest Starts

The PHOTO SEARCH usually launches sometime in the fall of each year. Then Gerber will announces the winners sometime in the beginning of the following year.

Usually winners are announced in mid or toward the end of January.

So here's how it works.

Contest will start with a photo submission period that's when all parents and legal guardians submit their children photos. Submission closed follow by a judging period. That's when Gerber panel of judges will search for the next Gerber baby.

And finally, the winners will be announce.



You should always wait to check with the official PHOTO SEARCH contest rules.

Here we will give you some rules that seem to be very basic for each year. Most of these rules haven't changed and most likely will be the same for the next Gerber baby contest.

  • You must a legal resident of the 50 United States, Washington D.C., or Puerto Rico. And be 18 of age or legal age of resident.
  • You must be the parent or legal guardian of the child(ren) in the photo(s).
  • Contest are for children between 1 day old to 48 months.
  • Photo(s) may not be taken more than 30 days old at the time of submission.
  • Only one child can be in a photo.
  • You may enter more than one child if you have children within qualifying age.
  • No naked photos. Child(ren) must be clothed appropriately at least with a diaper on.
  • Photo may not be collage. Do not have multiple photos into one image.
  • Do not hired a paid professional photographer.
  • Up to 10 different photos can be enter. (since 2017 & 2018)
  • No purchase required for entry. Contest is completely free to enter.

» Learn more and get full details of the Gerber baby contest rules »



We recommend that you signup for the "Free Baby Stuff Newsletter". It's a free service where we email thousands of subscribers regarding Gerber Photo Search updates.

Fill out the form below and click the "JOIN" button. Once your subscription is completed, you will get emails from us when Gerber launches the next Photo Search or announces the next Gerber baby winner and updates.

Yes! Please email me updates for the PHOTO SEARCH, other baby contests and baby related stuff.

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Remember the Gerber Photo Search doesn't allowed paid professional photos and photos must be taken within 30 days prior to submission?

So if you have paid professional photos then you can just forget about entering. "But my baby is so cute in those photos", you said.

Good news.

It's not a complete lost. We recommend the CuteKid. It's a photo contest for children from 1 days to 12 years old. They allowed professional photos. You can enter the Cute Kid.

Join Today

If you missed the Photo Search deadline or it has not launch yet, and you got a really cute baby photo then you will want to submit that photo to the Cute Kid.

They have contests running everyday. Each month they will announce the winners and will qualified for Cute Kid of the Year—grand prize of $25,000*.

Submit a Photo

You don't want to wait because it will become disqualified from the Gerber Photo Search anyways, once 30 days passed by.

Additional resources: About the Gerber Baby Contest

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