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The Gerber Baby Contest Ultimate Guide [Updated 2018]

What you need to know about the Gerber baby contest.

This post will provides you with in-depth insights to the most anticipated baby photo contest annually known as the Gerber PHOTO Search.

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If you're looking for information about the Gerber's PHOTO Search then you're at the right place.

The Baby Contest

The first Gerber contest ever held was in 1928 when a charcoal drawing of a 4 months old baby won the heart's of the judges and took the grand prize — became the face of Gerber.

The original Gerber baby drawing that won the 1928 Gerber contest.

In 2010, inspired by the original Gerber baby — Gerber launched its first annual baby photo contest.

Recommended Reading: How to ENTER the GERBER Baby Contest 2018 - Baby Photo Contest

Unlike the original grand prize of $300 that was won in 1928, this annual Gerber baby contest started with a grand prize of $25,000 scholarship then quickly became a $50,000 cash grand prize.

Gerber contest $50,000 cash reward.

The Gerber baby contest also known as the GERBER PHOTO SEARCH.

Each year there are hundreds of thousands of entries from parents all over the United States including Puerto Rico and District of Columbia trying to submit their adorable little child(ren) photos for a chance to be the next Gerber baby.

Who can blame them?

It's not just the huge money and prizes when it come to the Gerber's baby photo contest.

What's Really Making This Gerber Baby Photo Contest Standouts From the Rest?

Other baby photo contests cannot even begin to compare with the Gerber baby contest.

The fact that the Gerber contest winners get such huge coverage and the opportunity to be feature on Gerber's ads and commercials, that's in itself worth more than any money can buy.

Now that's what we're talking about — showing off your baby to the world.

The Winners & Prizes:

Just take a look at all the Gerber babies making headlines.

Gerber baby Grace making headlines.
Gerber baby Isla making headlines.
Gerber baby Riley making headlines.
Gerber baby Mary Jane Montoya on the Today show.
Gerber baby contest 2015 winner Isla named 2016 Gerber baby on ABC news.

There's a lot more:

Read the Complete List of the Gerber Contest Winners.

That should be enough of a prize for a baby photo contest. Especially, for a free to enter baby contest, but no.

There's more...

Gerber is Big on Rewarding the Grand Prize Winners.

Each year since 2010, Gerber awarded $50,000 cash (only 2010 was $25,000 scholarship and 2011 was $50,000 scholarship) for Gerber baby contest grand prize winners.

Beside the cash, Gerber also provided thousands of dollars for the winners to pay for taxes on their winnings.

Here are all the Gerber baby contest prizes that was won since 2010 to present.

YEARGRAND PRIZERUNNERS-UP
2010 One Winner
  • $25,000 (Scholarship)
Six Milestone Categories
  • A Flip Slide HD
2011 One Winner
  • $50,000 (Scholarship)
Six Milestone Categories
  • Apple IPAD2
2012 One Winner
  • $50,000 (Cash)
Six Milestone Categories
  • $10,000 Gerber Life College Plan
2013 One Winner
  • $50,000 (Cash)
  • $15,000 for Taxes
Six Milestone Categories
  • 32GB Apple iPad
  • Apple iPad Smart Case cover
  • $150 Apple iTunes gift card

(total value $1,000)

2014 One Winner
  • $50,000 (Cash)
  • $15,450 for Taxes
Six Milestone Categories
  • $5,000 (Cash)
2015 One Winner
  • 50,000 (Cash)
  • $15,540 for Taxes
  • $1,500 Gerber Childrenswear
Six Milestone Categories
  • $3,500 (Cash)
  • $750 Gerber Childrenswear
2016 One Winner
  • 50,000 (Cash)
  • $15,540 for Taxes
  • $1,500 Gerber Childrenswear
Six Milestone Categories
  • $3,500 (Cash)
  • $750 Gerber Childrenswear
2017 One Winner
  • $50,000 (Cash)
12 Incremental Prizes
(Six) Giggles and Wiggles:
  • $500 (Cash)
  • 1 year Purina products [(60) $10 coupons]
  • 1 year Gerber products [(60) $10 coupons]

(Six) Best Dressed Baby:

  • $500 (Cash)
  • $250 Code to use at (gerberchildrenswear.com)
  • 1 year Gerber products [(60) $10 coupons]
YEARGRAND PRIZE
2010 One Winner
  • $25,000 (Scholarship)
2011 One Winner
  • $50,000 (Scholarship)
2012 One Winner
  • $50,000 (Cash)
2013 One Winner
  • $50,000 (Cash)
  • $15,000 for Taxes
2014 One Winner
  • $50,000 (Cash)
  • $15,450 for Taxes
2015 One Winner
  • 50,000 (Cash)
  • $15,540 for Taxes
  • $1,500 Gerber Childrenswear
2016 One Winner
  • 50,000 (Cash)
  • $15,540 for Taxes
  • $1,500 Gerber Childrenswear
2017 One Winner
  • $50,000 (Cash)

YEARRUNNERS-UP
2010 Six Milestone Categories
  • A Flip Slide HD
2011 Six Milestone Categories
  • Apple IPAD2
2012 Six Milestone Categories
  • $10,000 Gerber Life College Plan
2013Six Milestone Categories
  • 32GB Apple iPad
  • Apple iPad Smart Case cover
  • $150 Apple iTunes gift card

(total value $1,000)

2014 Six Milestone Categories
  • $5,000 (Cash)
2015 Six Milestone Categories
  • $3,500 (Cash)
  • $750 Gerber Childrenswear
2016 Six Milestone Categories
  • $3,500 (Cash)
  • $750 Gerber Childrenswear
201712 Incremental Prizes

(Six) Giggles and Wiggles:

  • $500 (Cash)
  • 1 year Purina products [(60) $10 coupons]
  • 1 year Gerber products [(60) $10 coupons]

(Six) Best Dressed Baby:

  • $500 (Cash)
  • $250 Code to use at Gerber Childrenswear website
  • 1 year Gerber products [(60) $10 coupons]

NOTE: All Grand Prize Winners get to be name the Gerber Baby and opportunity to be feature on Gerber's ads, commercials and more.

By looking at the table above you can see that Gerber made changes almost every year regarding awards and prizes.

But, that's not all.

All the changes with Gerber baby contests over the years.

Gerber also made changes regarding when the Gerber baby contest starts, ends, voting period, judging period, and even the contest name could be call by a theme for that year.

A good example is the Gerber baby contest 2017. We didn't included it in the graphic above because Gerber made some major changes to it. It needs it's own.

2017 Gerber contest submission period.
2017 Gerber contest judging period.

Gerber always managed to surprised us in the past — not knowing the exact date when it will start.

This is why we suggest you subscribe to join our "Free Baby Stuff" newsletter. We email out announcements, giveaways, and especially updates on the Gerber baby contest.

Yes! Please sign me up. I want the free alerts for baby contests and also anything related to baby stuff.
free baby stuff newsletter

Make sure you subscribed before moving on to the rules.

The Rules and Q&A:

We've been archiving these Gerber contest rules for our readers all these years. So, it's best to always check the Gerber contest official rules.

But on this section of the page, we'll do our best to answer and summarize the contest rules based on the past Gerber baby contests.

  • When does the Gerber contest start?

    The Gerber baby contest usually start sometime in the fall.

  • When is the contest deadline?

    The Gerber baby contest deadline usually about about 3-5 weeks after submission started.

  • When are the contest winners be announce?

    Winners of the Gerber baby contest usually announce sometime in the beginning of the following year, toward mid-end of January.

  • How to enter the Gerber PHOTO SEARCH contest?

    In the past, Gerber have utilized Facebook, Instagram, Eprize.com, and also their very own website for participants to submit baby photos to the Gerber baby contest.

  • What type of photo(s) can be submit to the contest?

    Photographs by PAID professional photographers will be disqualified.

  • Who can participate in the Gerber contest?

    Participant must be a legal resident of the 50 United States, Puerto Rico or District of Columbia, at least 18 years of age or older, and finally a legal guardian of the child or children in the photo.

  • What can participants in these Gerber baby contests win?

    If win, there are many rewards including cash prizes as well. (Please see The Winners & Prizes)

  • Does it matter to Gerber when the photo(s) was taken?

    Only photos that are taken no more than 30 days prior to submission will be accepted. Anything over 30 days are disqualified.

  • What is the age requirement for the baby or child to participate in the Gerber baby contest?

    The child in the photos must be from 1 day old to 48 month old at the same of submitting the photos.

  • Do the winners have to pay taxes on their winnings?

    Yes, winners are to pay taxes according to the state of residence. Gerber may or may not provide the cash for that depending of the term for that year.

  • If the participants have two babies within the required ages can both be participate in the Gerber contest?

    Yes, just don't submit a photo of the two babies in one photo unless they are twins.

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